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Program > Specializations > Marketing

This specialization is for those interested in business and web marketing. Web marketing involves budget forecasting, the measurement of marketing effectiveness, and the design of analytic strategies using research techniques.

Typical responsibilities:

  • Creates budget forecasting.
  • Measures marketing effectiveness.
  • Manages website structure, content, and statistics.
  • Designs and manages breakthrough consumer market research.
  • Designs analytic strategies based upon an understanding of research techniques.

Course Sequence

MKT 310 Introduction to Marketing (3)
MKT 325 Marketing Communications (3)
MKT 340 Consumer Behavior (3)
MIS 350 Information Systems Analysis and Design (3)
MIS 442 Database Modeling and Management (3)

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