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Program > Specializations > Advertising

This specialization is for those interested in business and web advertisement. Web advertising involves the plan and copyright editorials for client web sites, creation of advertisements and on-line marketing campaigns, and the management of new web content projects.

Typical responsibilities:

• Plans and copyrights editorials for client web sites.
• Creates advertisements and on-line marketing campaigns.
• Creates and manage new web content projects.
• Advises and implements on line marketing efforts.
• Consults with client teams to determine their goals for web content.

Course Sequence

CMM 240 Introduction to Mass Communication (3)
CMM 260 Communication and Advertising (3)
CMM 360 Advertising, Copywriting, and Layout (3)
CMM 460 Advertising Communication Tactics (3)
MKT 310 Introduction to Marketing (3)

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